FreedomWorks, the Washington-based tea party organization headed by former House Majority Leader Dick Armey, R-Texas, has undertaken a massive campaign to push the movie into as many theaters as possible. So far, they’ve lined up 63 for opening day in major cities nationwide; FreedomWorks hopes to push that number to 300. …
That number is already up to 425, and climbing, with the $5,640 per-theater average opening.
[FreedomWorks President and CEO Matt] Kibbe is hoping that the movie will attract more people to the tea party’s small government philosophy. He says the unorthodox marketing effort for the movie is fitting: “Like the movement itself, its distribution efforts will be from the bottom up.”
Become a fan! Visit http://www.soulofatlas.com