Grassroots Marketing !?!

The “picture of the day” from the Atlantic Mobile, where FreedomWorks President and CEO says this about the approach of Atlas Shrugged, Part 1 producers’ unorthodox promotional tactics.

FreedomWorks, the Washington-based tea party organization headed by former House Majority Leader Dick Armey, R-Texas, has undertaken a massive campaign to push the movie into as many theaters as possible. So far, they’ve lined up 63 for opening day in major cities nationwide; FreedomWorks hopes to push that number to 300. …

That number is already up to 425, and climbing, with the $5,640 per-theater average opening.

[FreedomWorks President and CEO Matt] Kibbe is hoping that the movie will attract more people to the tea party’s small government philosophy. He says the unorthodox marketing effort for the movie is fitting: “Like the movement itself, its distribution efforts will be from the bottom up.”
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