Since I last posted about distribution, the number of theaters showing Atlas Shrugged, Part 1 on April 15th has jumped to 300! That said, there has been very little spending to promote the movie (relative to what gets spent on movies in general).
It’s vital that you get out to the theaters. Take your friends, neighbors, family members. Buy tickets and give them away. If you’re on the fence, call me and I’ll figure out something to get you into the theater. The producers of this film have spent their hard-earned cash to put together a movie that will take Ayn Rand’s 1957 novel, Atlas Shrugged, to a wider audience. It’s not just for the loyal base; it’s meant to appeal everyone: from those who have never even heard of Ayn Rand to those who are devoted to her philosophy of Objectivism.
I’m told that opening in 1,200 theaters effectively blankets the country. Right now, the movie is set to open in 300. For that number to rise, you need to call the theaters and request that the theater owners carry Atlas Shrugged on at least one of their screens. Tell whoever answers the phone that you want to see Atlas Shrugged, Part 1 and you are not alone. We need to support this movie and the ideas it promotes: personal responsibility, government in its place (not as a benefactor to the people, not as a re-distributor of wealth, not as a nanny protecting us as little children.
To see where Atlas Shrugged, Part 1 will be showing near you check out the movie site: http://www.atlasshruggedpart1.com/theaters. Even if you’ve already decided where you will see Atlas Shrugged, Part 1, I urge you to call theaters and create a buzz.
Where are you planning to see Atlas Shrugged, Part 1? What other suggestions do you have to create a buzz?